Comparing two templates without poisoning the sample
A fair comparative layout audit needs matched traffic windows, not a weekend of leftover visits on the losing theme.
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Field notes
Practical writing on product page heat maps, fold lines, and layout decisions.
Short articles from our analysts — rooted in the same questions we answer in client reports.
When rage clicks mean a broken size guide
Dense click clusters on inactive size chips often signal stock logic problems — not shopper confusion about fashion.
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Reading fold lines on fashion product pages
How to mark the fold on desktop and mobile so gallery and price stack observations stay honest.
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