Method
How we run a heat-map engagement
Four poster-clear stages from the first briefing call to the annotated report on your desk.
Brief
Confirm product URLs, devices, questions, and what “done” looks like for your merchandising meeting.
Collect
Agree a traffic window. Capture click and attention overlays without changing the live page mid-sample.
Annotate
Mark cold zones, fold-line fades, rage-click clusters, and module-level friction on gallery, price, and CTA.
Deliver
Send the PDF report and host a live walkthrough so decisions land with the people who own the template.
What you prepare
Product URLs, known template variants, and any legal or brand constraints on moving modules. If you already export overlays from an existing vendor, we can annotate those; otherwise we arrange collection as part of the package.
What we refuse to pad
We do not fill reports with generic industry benchmarks that ignore your catalogue. Every figure ties back to the pages named in the brief.
Commission the next step
Ready to put a product family through this method? Browse report packages or request a briefing with your URLs and target date.