Evidence from the work
Client notes
Specific feedback from teams who commissioned overlays, walkthroughs, and comparative audits.
“BrookCore mapped attention on our hero PDP during the spring drop. The cold zone under the second image carousel was something we had argued about for months — the report settled it with a clear fold-line note.”
Elena V. — Head of digital, footwear label
“The scroll-depth session alone was worth booking. We learned our delivery promise block was sitting in a dead band on mobile. Slightly dense PDF afterwards, but the live walkthrough cleared every question.”
James O. — Merchandising manager, kitchenware retailer
“Comparative audit between our legacy theme and the new one showed the sticky add-to-bag on the new layout was covering review stars for shorter viewports. That single callout paid for the engagement.”
Priya S. — UX lead, specialty foods
“Good pace on collection, honest about sample size on a quieter SKU. I would have liked one more annotated mobile frame in the appendix, but the CTA friction list was exact.”
Owen L. — Ecommerce director, outdoor gear
Project note: winter coat PDP refresh
An outdoor retailer asked us to run the flagship heat-map insight report on four coat PDPs sharing one template. Collection ran for six days across desktop and mobile. Annotations showed the size guide accordion receiving almost no attention below the fold, while colour swatches drew dense click clusters that never resolved into add-to-bag completions when stock messaging lagged.
The team moved the size guide higher, delayed the stock widget until swatch selection, and booked a follow-up scroll-depth session two weeks after launch. Module reach past the gallery improved on mobile; we documented the before/after overlays in a short addendum rather than a second full report.
Project note: dual-template homewares launch
For a homewares brand migrating themes, we delivered a comparative layout audit. Template A kept a long vertical gallery; template B used a grid with a sticky purchase column. Heat-map differences were sharpest on tablet widths, where the sticky column clipped review counts.
Stakeholders had expected desktop to be the battleground. The audit shifted the first sprint toward tablet breakpoints and review visibility — a narrower change than a full gallery rewrite.